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Doritos
Interactive / Branched Video / First-Person POV
|
3x 30 min
'iD3'
Awards
• FWA Site of The Day
• Winner IAB Creative Showcase Award
• Winner MCCA Best Sales Promotion
• MCCA Best Digital Campaign
• Shortlist Revolution ISP Award
Production Company
Fablemaze (prev. Upset.tv)
Pioneered a feature-length interactive video for Doritos, blending 90-minute branched narratives with Facebook Connect.
Led production, starring Tamer Hassan, driving user engagement. Won multiple awards, setting a benchmark for immersive storytelling.
Writer / Director
Lucas Howe
Role
Creator / Story-by /
Producer
Creator / Story-by / Producer
One of the UK's largest identity theft organizations have set up a phony online competition to steal identities. They got yours. You need to get it back. With the help of the Serious Fraud Squad you must infiltrate their operation and identify their leader - a human chameleon who changes his identity every few weeks.
Synopsis
Produced by
Matthew Cook
Toby Cook
Created by / Story by
Matthew Cook
Toby Cook
Lucas Howe
Agency
AMVBBDO
Initials Marketing
2009
Awards
Winner, FWA Site of The Day 11 Aug 2009
Winner, MCCA Best Sales Promotion 2010
Winner, MCCA Best Digital Campaign 2010
Shortlist, Revolution Award ISP Award
Year
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