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NET-A-PORTER
Global Brand Launch / Public Installation / AR shopping
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5 countries
'KARL'
Press
• Vogue, Uk
• Grazia, Uk
• Sky Living, Uk
• Metro, France
• Econsultnacy, Uk
• Mail Online, Uk
• Le Point, France
• Elle, Belgium
• Cosmopilitan, NE
•Sydney Morning Herald, AUS
• New York Magazine, US
• WWD, US
• Mashable, US
• Fabsugar, US
• AM New York
• HuffPost Style, US
• InStyle, US
• Racked, US
• What 2 Wear Where, US
Project Director
Designed and led Net-A-Porter’s global launch of KARL via AR shopfronts in 5 cities and the iconic ‘KARL’S CUBE’ in Paris.
Drove record sales and global press for the luxury brand’s debut.
Agency
Net-A-Porter In-house
Production Company
Fablemaze
Year
2012
Role
Role
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