Since opening in Term 1, 2019 (excl. the pandemic) Road to Zero has run at full capacity, welcoming 20,000 students each year to create their own road safety film.

Developed by Fablemaze in partnership with TAC, Taboo Group and Melbourne Museum, this award-winning exhibit blends immersive design, education, and creative technology to deliver measurable cultural impact.

Fablemaze oversaw the full project lifecycle—feasibility, design management, project delivery, and technology integration—while collaborating with road safety and education specialists. At its core, a dynamic storytelling engine and high-quality video production enable students to generate hundreds of thousands of unique TAC ads, making road safety  personal and unforgettable.